About US
Founded in 2024 by Jay Nichol, Forged In The Backcountry is a performance-driven apparel brand meticulously designed and built by backcountry hunters. We identified a critical void in the market for technical baselayers that truly meet the extreme demands of the wilderness. Traditional options often compromised on durability, moisture management, or thermoregulation. Forged was created to fill this gap, offering precision-engineered solutions that empower hunters to perform at their absolute best.
A note from Our founder
I am a backcountry hunter. I am also an ex-junkie. When I got clean, I struggled for a long time to find my place in the world. Then I discovered backcountry hunting. It helped forge me into the man I am today.
I have learned discipline, strength, integrity, and perseverance during my time in the mountains. I wanted to create a brand that stood for what the mountains gave me. I am proud that I have been forged in the backcountry, and I know there are others like me.
I understand the profound significance of every backcountry expedition. My mission is to engineer technical baselayers that not only meet the rigorous demands of your pursuits but also empower you to perform at your peak, reflecting the unwavering dedication you pour into that essential part of your life.
I give you my word that this brand will be built with the same integrity we learn in the mountains. I appreciate the trust you place in me by purchasing these clothes, and I will never take that for granted.
