About US
Founded in 2024 by Jay Nichol, Forged In The Backcountry is an inspirational apparel brand designed and built by backcountry hunters. There was a gap in the lifestyle apparel available for hunters. There were no options that were stylish and well-fitting. Forged aims to fix this.

A note from Our founder
I am a backcountry hunter. I am also an ex-junkie. When I got clean I struggled for a long time to find my place in the world. Then I discovered backcountry hunting. It helped forge me into the man I am today. I have learned discipline, strength, integrity and perseverance during my time in the mountains. I wanted to create a brand that stood for what the mountains gave me. I am proud that I have been forged in the backcountry and I know there are others like me. I know how important those trips are to you. I want to design clothing that lets you showcase how much you care about that part of your life. I give you my word that this brand will be built with the same integrity we learn in the mountains. I appreciate the trust you place in me by purchasing these clothes and I will never take that for granted.